How Important Are Events in your Business?

We had a huge turnout for the interview I did last night with the two FORMER ROCKET SCIENTISTS, Raymond Fong and Ferny Ceballos.    
What a fun call!  I never realized how funny and cool rockets scientists could actually be!  
If you missed it, you can here that call and literally EVERY call I’ve ever done live right here: 
Curious to know from you, if you care to reply…
What your personal thoughts are on the subject of attending events, and how they impact you, your mindset and your results? 
How significant of a role do you feel they play?
Can you point to specific things that have helped create a measurable impact in you and your business?
Do you see more or less growth and results from the people on your team that attend events versus those that do not?
I’m seriously curious and would LOVE to hear YOUR take on the subject.  
Events Have Created Monumental Life Change in Me and My Business
I know for me, it happened in early 1990 when I attended my very first ever in my entire life SEMINAR.  What specifically happened that weekend was that a SHIFT occurred.  I had a mental move that turned me from someone toying with the idea of entrepreneurship and testing the waters to someone completely driven and committed to making success in this profession a reality.   
I don’t tell this story often and if you haven’t heard it, and care to hear, read on.    
I remember this.  I didn’t know what a seminar was.  In fact, I honestly thought they meant seance when they said seminar.  My youth and life inexperience was what likely confused me.  
The Message was Crystal Clear 
The message was given to me clearly by those in the business who I respected and were already successful and had those things in life that I wanted so desperately to have.  They had money, freedom, choices, security, comfort, and a sparkle about them that most of my friends didn’t have.  I DESPERATELY wanted what these people had.  And…it wasn’t all about the money either.  The glow, the attitude, their outlook.  Everything was bright…and it was so very different from the people I grew up and spent most of my time with.  How refreshing it was to be around people with an almost always and never-ending level of optimism and calm.  
I remember my sponsor asking me, “You want to be a leader in this company, don’t you?  Every  leader in this company will be at this event.   If you want to be a leader in this company, attending is the only option.”
The challenge was that I didn’t have the money.  I wanted to go.  I just simply didn’t have the physical funds to PAY for the event itself.  
I even expressed that to my upline.  His reply went straight to the core of me.  He said, “If you can’t afford to attend this event, you can’t afford NOT to be there.”
I got it.  Clearly.  I got it.  I was faced with a choice.  I was tested.  
This was the moment for me when I had to decide how badly I really wanted it.  Was I willing to allow the fact that I didn’t have that money currently accessible to me to prevent me from doing what it was I really wanted to do?  What would I be willing to give or give up or DO in order for me to summon up the funds to attend?   Think about that for a moment as you’re reading this.  
Not having the money is a temporary challenge.  It doesn’t define me.  I could allow it to get in the way and STOP me from going.  OR…I could get creative and let my mind and actions move me in the direction of acquiring it.  
Money is easy to acquire.  Not hard.  Easy.  When you SET YOUR MIND ON SOMETHING and you create the decision that you are going to have that thing, whatever that thing is, the universe seems to simply align itself to make that happen because you set a specific and undeniable intention.  
For those of you reading this…and I have no problem planting the seed, because you’ve likely already planted the seed of doubt in your mind from the prior paragraph (at least some of you have), that IS the way it works.  We don’t need to burn incense, hum, meditate with beads, or dance around a fire.  
Decisions are powerful.  They are in fact omniscient.  They are all seeing and all knowing, based on their very premise.  
A decision is final, if it is actually a decision.  
So…the lesson of many I learned in that experience was the real power behind making a decision.  Once you’ve made a decision, consider it done.  It may take some time for whatever to occur after the decision was made, but it will be done.  
The DECISION I made to be at that very first event made the money come my way.  
What happened DURING that weekend is what ultimately LOCKED ME INTO NETWORK MARKETING FOR LIFE.  
Think about that from my sponsor’s perspective.  This two-day event in San Diego locks my new kid in for life.  Hmmm…I best be getting ALL of my reps to these events.  If it did that for him I can only assume it will likely do that for others.  How many other people would I like to see have that same experience?  
Does that make you want to bring more or less people to your events and other events that involve personal growth and skill development for our profession?  The answer is pretty evident.  When you make success your only option, you daily decisions become incredibly easy.  You do things that bring you closer to that ultimate “thing” you’ve decided upon.  Make sense?
When I hear people make excuses about not attending events, I feel for them.  I feel for them because the likelihood of them making it became even more evident and clear as they spoke their excuse into reality.  
I understand missing something here or there because of prior commitments or other crucial things going on in one’s life.  But…to make the excuse to not attend something simply because of a lack of funds, is really just that…and excuse.  
Those that don’t have the funds don’t like to hear that.  Remember this again.  
Success begins when you decide.  
If that decision is in fact a decision and not simply words spoken for the sake of making someone feel better about themselves, then things all around you begin to align themselves.  Your actions come into specific alignment because your intentions are clear.  
Looking forward to hearing your comments.  
If you haven’t yet decided, the time is now…




Comments 5

  1. Hale


    Live events are critical on several levels.
    1. They give you a belief in your business.
    2. You jam more training into 24 hours than you can any other way.
    2. You get to MEET the key people. We still work by gut check. If we haven’t met the people and let our gut do its thing, then we are still quasi-committed.

    Of course “Pitch Fests” are a special type of event, but there is a lot to gain.


  2. Laura Ellsworth

    Attending a live event is clearly the most important aspect of growing a business. I was “wowed” by the No Excuses Summit last year because every speaker had a lot of knowledge and life experience to the industry and for me I have absorbed each person’s wisdom that somehow collectively provides my own style of leadership, not just one mentor that I am following. It also provides community and connection and I get inspired by seeing what is possible and the feeling that EVERYBODY can achieve if they set their mind to it!

  3. Chris Cane

    There is nothing more important than attending your company events. We used to have two company events per year and there was no excuse for missing them period.We now have one and I apply the same rule: no excuse to miss it ever.
    Prior to my first event everyone told me I had to go, they couldn’t tell me why or what I would get out of it just that I had to go. We used the very last of the money we had to go and I will never regret it.I understand now why they couldn’t tell me about it , the effect of a major event is impossible to put into words.That first event was where it went from my head to my heart and this has been what kept me in through the hard times.
    I believe that investing money in attending events and training to better yourself is the best way to spend money to further your business.

  4. Alex W Fraseer

    Greetings Todd;

    Interesting outline you did on How Important Are Events.

    We just got back from a 3 day T Harv Eker Millionaire Mind Intensive [MMi] seminar, in Vancouver, BC our 3rd one. Yes, I believe attending events are very important. I have also been at one of yours, get on your power hour call regularly. At event, you meet & mingle with new people of all levels of experience and gain some additional perspective.

    I have been on the MLM Cruise twice as well.

    I have also been to most of the Bitron Conferences.

    All of these Seminars/conferences/events have been beneficial to my growth in better understanding the process of the journey of what MLM is all about.

    With the MMi the jars money management program has done a great job of assisting me dealing with my finances for the better. It has also assisted in developing a more positive mindset that the journey I am on is a worthwhile one.

    There are numerous events being promoted, a great challenge to the discipline required to pick & choose what is relevant to the situation a person is in at any given moment.

    For each event that is attended there is the consequence of the after effect of reviewing same, not getting more distracted by other things so that what a person desires to get done can get done.

    Being on the run to many events I do not thing is a good thing, no matter how excellent the event turns out to be. Reflection of & on each event takes some time to absorb as well as implement.

    Keep up the Good Work
    Take care and God Bless
    Alex W Fraser

  5. Garth Wunsch

    I am a relative newbie to MLM and just “getting my legs”under me. I have attended one Convention for our company (am booked again for this year’s event). However, I’ve only attended one major training event and that was in January past… Recruiting Mastery. Due to my personal situation, I was only able to attend via live streaming, but it has totally kick started my business… after two years of “trying and not knowing”. Now the biggest challenge I have is deciding whose event to attend next, or what study material to buy… yours, or the other guys :-). You’re both good and I seem to relate at a fairly deep level to both teachings. I would appreciate a blog or webinar on “how to pick what’s best for a person at any given stage, but especially newbies. We obviously haven’t made any significant income yet (not whining – $$$ will come) so resources must must be stewarded well. Thanks for your consideration and leadership.
    Garth Wunsch

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