Network Marketing: Is it too Good to be True?

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That's EXACTLY what many of your prospects are thinking.

Is network marketing too good to be true?
Is network Marketing for real?

Trust me...it's on their minds.  How you present it will make or break it for them.

When I started in network marketing, I came in with a clean slate.  I didn't have any misconceptions about it.  I had never even heard the words "network marketing" before.  I never had a friend that tried it, a neighbor that did one...or a family member.

I had no Aunt Melba's that had "tried one of those things and it didn't work for her" kind of situations in my life.

If someone said, "that's a pyramid" to me...I would have thought Egypt, not illegal pyramid scheme.  I was fresh, green, naive...and had never even been exposed to the concept.

That's called a "clean slate".  No judgments.  No misconceptions.  No opinions.  I saw it...and it immediately made sense to me.

What I quickly learned...or at least did so through a handful of experiences in this business was this:

Most people looking at network marketing for the very first time, whether they've heard of it or not are thinking something when exposed to it...is this network marketing thing for real?

Your prospect is thinking to themselves, "Is this thing that this person is telling me about FOR REAL?" 

Here's what's on many of your prospect's minds:

"Is this real?  I mean...is what this person is telling me about a 'real' thing?  Could it really be possible?  Is this a business where people can make THAT kind of money?  Or...is this fake, baloney, B.S., or 'pie in the sky'?"  In other words...they may be wondering, "Is it too good to be true?"

"Can I do this?"  Once they get past that point, many of them immediately think to themselves, "O.K.  this sounds pretty good.  But...is this something that I can do, or is this only for certain people that may have something I don't have?"

"Is it Simple?  I need to know that it's not hard for me to figure this out.  I've never done a business before.  I've never done anything like this in my life before?  Is this going to be hard for me to figure out, or is this something that I can be taught to do relatively easily?"

Whether your prospect verbalizes it to you in that manner or they keep it to themselves, you can be rest assured that it's on their mind.

If you keep in mind that your prospects are very likely thinking to themselves these thoughts, then you should take into consideration WHAT you say to them and HOW you say it.

Are you presenting in such a way where your prospect SEES what you are doing as BELIEVABLE? Or...is it so far outside of the scope of their reality that it seems to them to be "too good to be true"?

The kind of money that is made in network marketing is staggering.  There are lots of people who earn 6-figures a month in network marketing.

I learned this lesson the hard way.  Many years ago while sitting with my wife in a restaurant, I told a lady that our top earner made $65,000 the previous month.  It was true.  However, she was earning about $60,000 a YEAR.

So...here I am telling here about our top earner making more in a month than she does in a year.  It was so far outside of the scope of her personal reality, that it was very likely NOT believable to her.

Sometimes we need to ease people into our reality.  Even though the reality is real...that people earn HUGE sums of money in network marketing, it still might be a bit too much for someone to handle on a first contact.

Over the years, I learned to do things differently and not scare people away.

Let's say for example that your Top 10 earners are all making over $100,000 a month.  It's real.  It's true...and you know it.

You meet someone out in the marketplace and through your communication with them, you find out that they make about $50,000 a year in their full-time job that they work 50 or 60 hours a week in.  They are putting in hours and hours of work every single week and bring home $50,000 in an entire year.

If you come back to them and start talking about making even $50,000 a month as a possibility...even if you cut the REAL numbers in half, it's still outside of their reality.

Instead, why not do something like this?

You:  "What type of income are you accustomed to earning doing what you do?"

Your Prospect:  "I've been working there for 16 years and have capped out at about $55,000 a year."

You:  "If I could show you a way to make $80,000 to $100,000 a year and do so working for yourself, is that something you might be interested in taking a look at?"

You see...$80,000 a YEAR is going to be a lot more believable to this person than $100,000 a MONTH given their personal situation.  YES...it may be true that your top earners make that, but it may also blow your prospect so out of the water that they tune out and excuse themselves from the table.

Better to ease them into our reality than scare them from even looking at it.

Todd Falcone
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About the Author Todd Falcone

Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, download Todd's latest CHEAT SHEET on this page.

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