How and When to Pivot in Business

Knowing when it’s time to move in a different direction, make a change or improve upon your business.

How and When to Pivot in Business

What You'll Discover In This Episode:

  • What is a Pivot in business?
  • When to Pivot in Your Business?
  • How do you Pivot in Business?

What is a pivot in business?

A pivot is moving your business in a different direction and/or doing something differently than you already do. There are, however, some principles that never change. For example, The Success Principles by Jack Canfield is a book with proven, timeless principles that remain constant. And while those principles don’t change, sometimes the strategy or implementation of them does.

As a Network Marketer, you need to have multiple ways of doing something rather than just one way.  So, how do you know when you need to pivot? Quite simply, we pivot when we need to…when we realize that what we’re doing is not working. Therefore, we pivot when necessary; don’t just pivot for the sake of pivoting.

Sometimes market conditions force us to change. Or for example, a massive disruption like the pandemic; that made us all pivot, but we don’t need a major life event to force us to make a change.

However, I advise you to be slow to make changes. Every time you make a change that affects the team it could potentially slow things down because generally people resist change. So, if what you are doing is working, there is probably no need to pivot. Stick to it.

Conversely, if what you are doing is working, but you feel it could be working BETTER, you pivot. Be sure that your strategy is thoroughly thought-out, make small modifications, give it ample time to play out, observe how well it works and then keep it or modify it again.

“One definition of success is to repeat what works, delete what doesn’t.”

Sometimes you pivot and it works, and sometimes you pivot and realize you need to go back to what you were doing prior to the pivot. Or maybe what you’re doing is working and instead of pivoting, you enhance what you’re already doing.


As I mentioned in this podcast, I’ve produced and released a number of training products over the years and have included links to those,  so you can check them out...


If it’s time for you to move in a different direction, do something different or make an enhancement to your business, The Fearless Networker A-Team accountability program for entrepreneurs is for you! This 12-week, live virtual training and coaching program provides unique instruction, support and guidance.

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Stay fearless,

Todd Falcone
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About the Author Todd Falcone

Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, go to https://toddfalcone.com/insider

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