I get the feeling that some people think that if they purchase a replicated web site from their company, hot leads and prospects will simply fall out of the internet sky and land in their email in-box. Sadly, it doesn't work that way.
I want to give you some tips that Network Marketing professionals use to drive traffic to their web site. Many MLM pros use Google Adwords to drive paid traffic but we are going to talk about organic search engine traffic produced with Search Engine Optimization or SEO. The great thing about organic traffic is that it's free. Of course there are no guarantees that the traffic will show up every day, but if you produce keyword rich content that is updated on a regular basis, you have a chance to land yourself on the search engines.
First, think about the purpose of your site. So many Network Marketers and even Network Marketing companies miss this next point. If you are in business to make a profit, than a web site should produce results.
There are three main reasons to have a web site as a Network Marketer:
1. Sell something now.
2. Sign someone up now.
3. Gather a name, phone number and email address so that you can contact the person and do 1 and/or 2 at a later time.
You need to ask yourself (and your company might need to ask themselves), “does a fancy flash movie help you sell more products and sponsor more people?” Maybe they do, but if I were in charge of an MLM web site initiative, all of my efforts would be put into creating sales through customers and new associates.
Now that we are on the same page about MLM web sites, let's talk about the Search Engine Optimization. Today's top marketers pick out important and relevant keywords and phrases related to the industry, company and individual then they pepper the content of the site with these keywords and phrases. Keep in mind, it's not about producing a list of keywords and placing them at the bottom of one of your pages (anymore). This is about producing relevant content about your keywords. Content can be articles about the industry or other information about you, your company or the company products.
In my webinar on Internet Marketing for Network Marketers, I cover how to find these relevant keywords for any company. If you would like to be notified about the next Internet Marketing Webinar, subscribe to my Fearless Networker Newsletter.
Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, go to https://toddfalcone.com/insider