What’s your Unique Selling Proposition?

Unique Selling Proposition:  What's yours?

Most corporations in or out of network marketing think long and hard about their USP, their Unique Selling Proposition.  It's got to answer the question:  Why should I do business with you?

Entire marketing departments dedicate time to how a company is going to express it's uniqueness, or unique point of difference.  Hours…days, weeks are invested on the subject.

But…what about independent network marketing distributors?  How much time do they spend thinking about what their USP is…what their uniqueness is they bring to market?  Not much is the real answer.

I think it's important that as a network marketer, knowing that you are in MARKETING, that you invest some time in understanding and being able to express USP or Unique Selling Proposition.

Your USP should answer the following question:

Why should I do business with you, with all of the other options that I have available to me?
What's so special, different or unique about what YOU provide, that I can't get anywhere else?  
What would make me run to do business with you, rather than simply choose someone else?

Too many network marketers don't study or care to understand marketing…which is a serious reason for failure.  Studying marketing and understanding it will go a long way in helping you secure your success as a long-term network marketing professional.

My suggestion to you is that you begin to think like a marketer and business professional.
What do you bring to the table and how can you express or show it?

Look at other companies, brands and people and see if you can determine what their Unique Selling Proposition is…

  • Domino's Pizza:  You get fresh, hot pizza delivered to your door in 30-minutes, or it's free.
  • GEICO:  15-minutes could save you 15% or more on your car insurance.
  • M&M's:  The Milk Chocolate Melts in your Mouth, not in your Hands.

What is your personal brand?  How are you perceived as different, better, more attractive, etc?

Grown ups think about this stuff.

Todd Falcone
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About the Author Todd Falcone

Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, download Todd's latest CHEAT SHEET on this page.

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