The Godfather of Attraction Marketing: A Conversation with Mike Dillard

When I think about pioneers in our profession, one name that always comes to mind is Mike Dillard.

I’ve known Mike for over 20 years. In fact, back in the day, he was in my downline in a company I represented. What’s always struck me about Mike is his natural introversion. Picking up the phone and chasing people was never something he wanted to do. He knew he needed to find another way.

So, he went looking.

Mike dove headfirst into learning from legends like Dan Kennedy, one of the greatest direct response marketers of all time. He started experimenting with Google AdWords before most people even knew what they were. He was building capture pages, testing funnels, and creating leverage online when the rest of the industry was still stuck in hotel meetings and three-way calls.

That path led him to create Magnetic Sponsoring — one of the most legendary organizations in the history of online marketing. The ripple effect of that movement is still felt today.

The term “attraction marketing” is everywhere in the online business space now. But Mike Dillard is the man who originated it. He is widely referred to as “The Godfather of Attraction Marketing”—and for good reason.

He was the first person to successfully build a network marketing business entirely online. At the time, this was considered a threat to traditionalists who believed there was only one way to build: hotel meetings, living rooms, and cold calls. But Mike proved that you could attract prospects to you instead of chasing them down—and that changed everything.

In our conversation, we covered a wide range of topics: his entrepreneurial journey, the resistance he faced as a disruptor in the profession, and the strategies he used to create breakthroughs that still influence how people build businesses online today.

If you’ve ever wondered where attraction marketing started—or how one introverted entrepreneur rewrote the rules of network marketing—you’re going to love this conversation with Mike Dillard.