If you’ve ever wondered what separates average salespeople from the top performers who absolutely dominate their space… this conversation is a masterclass.
In this week’s episode, I sat down with my good friend Woody Woodward, co-author of The D.R.I.V.E. Sales System: The 5 Steps to Increasing Your Sales Reach by 400% — and trust me, this book is a game-changer.
Woody isn’t your average entrepreneur. He’s one of those rare individuals who is willing to risk everything…to go all in on his ideas, his vision, and his business pursuits. That kind of mindset has led him to experience massive wins… and some painful losses along the way. But what’s made him truly successful is how he’s turned those lessons into wisdom, systems, and principles that now help others crush it in business and sales.
What We Covered
In this powerful interview, Woody and I dive into:
- The 5 core steps of the D.R.I.V.E. System that can increase your sales reach by up to 400%.
- How to identify the internal “drivers” that motivate your customers to say yes.
- The mindset shift that separates risk-takers from excuse-makers.
- Why most salespeople fail to connect emotionally…and how to fix it instantly.
- The habits and disciplines that keep Woody focused, hungry, and growing.
Woody’s story isn’t one of overnight success. It’s one of resilience, creativity, and the courage to keep betting on yourself even when the odds don’t look good. If you’re someone who’s been playing small — afraid to take that next big leap — this episode will light a fire under you.
The D.R.I.V.E. Sales System
The D.R.I.V.E. framework isn’t just theory — it’s a proven, practical roadmap for anyone who sells (and let’s be real, we’re all in sales in some form).
It’s about understanding human motivation, influence, and connection at a deeper level…and applying it in a way that drives real, measurable growth.
You can grab the book here: DriveSalesBook.com
If you’re serious about upping your sales game, mastering influence, and increasing your income, this is one you’ll want to watch, take notes on, and then immediately take action from.