Mastering Eye Contact in Videos: Connect with Your Audience Like a Pro

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In network marketing, if you aren’t making videos, you’re missing out on a massive opportunity to connect with your audience. Whether it's Facebook Lives, Instagram Reels, selfie videos, or endless Zoom meetings, video is where it's at. But here's a little secret that can make or break that connection: eye contact.

The Common Mistake

Most people naturally look at themselves when recording a video or during a Zoom call. It makes sense—you see your image right there on the screen, so you look at it, right? Wrong. This is where so many folks unintentionally drop the ball. They end up looking at their own image instead of into the camera lens, which is crucial for making that real, genuine connection with viewers.

Why It Matters

When you look directly into the camera lens, it’s like looking into the eyes of your viewers. It creates a feeling of direct engagement and personal connection. This isn't just about aesthetics; it's about effective communication. When people feel like you're really looking at them, they're more likely to listen, engage, and trust you.

How to Do It Right

  1. Mobile Videos: When filming on your phone, remember the camera lens is at the top. Don’t look at your own image on the screen; look directly into that lens. It might feel odd at first, but it makes all the difference.
  2. Zoom Calls: The same principle applies. Your laptop's camera is usually at the top center. Again, ignore the images on the screen and focus on looking directly into the camera. This simple shift will make you appear more confident and attentive to others in the meeting.

By correcting this common mistake, you’ll immediately improve how you connect with people on video. It’s a small change, but trust me, it’s a powerful one.

Keep this tip in mind during your next video session, and watch how quickly your audience’s response transforms. It's all about making each viewer feel like you're talking right to them—because you are.

Todd Falcone - Network Marketing Training

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