The Three Strikes Follow up Rule

December 22, 20253 min read

The Three Strikes Follow up Rule
The Three Strikes Follow-Up Rule: A Simple System That Keeps You Consistent Without Looking Desperate

Let’s get something straight:

Most network marketers either follow up TOO MUCH (and look desperate)…
or NOT AT ALL (and lose the sale).

Both are wrong.
Both cost you money.
Both damage posture.

What you need is a simple, clean follow-up system that keeps you consistent without chasing, begging, pestering, or annoying people.

That’s where the Three Strikes Follow-Up Rule comes in.

This rule protects your posture, respects your time, and gives your prospect exactly the right amount of attention—without ever crossing the line into weird or needy behavior.

Let’s break it down.

Why Follow-Up Fails for Most People

Here’s why most reps blow follow-up:

• They follow up emotionally instead of strategically

• They don’t define the next step

• They keep “checking in” with no value

• They ping the same person for months hoping they'll finally say yes

• They chase instead of lead

And every time you chase someone, your posture drops…
and so does their respect for you.

A real professional has rules.
A real professional has boundaries.
A real professional has PEACE about moving on.

This rule gives you all three.


The Three Strikes Follow-Up Rule (Exactly How It Works)

Strike 1: Friendly, Professional Check-In

This is your first follow-up after the presentation or conversation.

Tone: Light, confident, not needy.

Example:
“Hey! What part stood out to you the most?”

This is simple, clean, and keeps the conversation moving without pressure.

If they answer…great.
If they don’t…we move to Strike 2.

Strike 2: Direct Clarification

Now you’re being more intentional.

Example:
“Hey, just checking in so I know where to go from here. Are you still looking this over, or is it something you want to pass on?”

This forces clarity without being pushy.

Prospects appreciate this because you’re leading… not chasing.

If they answer—great.
If they don’t—we go to Strike 3.

Strike 3: Permission to Close the Loop

This is where 99% of reps fall apart…they keep following up forever.

Not you.

Here’s your final message:

“No worries either way…just closing the loop so I don’t bug you. If you want to revisit this later, reach out anytime.”

This does THREE powerful things:

  1. Shows confidence

  2. Removes all pressure

  3. Keeps the door open

When you stop chasing, people often come back on their own later.

Why the Three Strikes Rule Works So Well

Because it creates:

Professionalism
You’re organized and intentional—not random.

Posture
You’re not desperate for a yes.

Boundaries
You lead the process. You don’t let prospects control your time.

Clarity
You know exactly when to move on.

And here’s the kicker:

Most follow-up failures aren’t caused by the prospect.
They’re caused by YOU not having a system.

This system fixes that instantly.

The Big Takeaway

You should never chase. You should lead.
Three follow-ups.
Three chances.
If they don’t respond…you move them to long-term nurture and focus on the next person.

That's how professionals operate.

Your Call to Action

Right now…pick five prospects stuck in limbo.

Run the Three Strikes Rule on them TODAY.

You’ll regain posture, get responses, and stop wasting time on dead conversations.

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Todd Falcone is one of the most recognized and respected trainers in the network marketing profession. With over three decades of real-world experience, he’s known as The Fearless Networker-helping entrepreneurs develop the skills, mindset, and confidence to win in business and in life. His direct, no-fluff approach and proven strategies have helped countless people become stronger leaders and top earners in the profession.

Todd Falcone

Todd Falcone is one of the most recognized and respected trainers in the network marketing profession. With over three decades of real-world experience, he’s known as The Fearless Networker-helping entrepreneurs develop the skills, mindset, and confidence to win in business and in life. His direct, no-fluff approach and proven strategies have helped countless people become stronger leaders and top earners in the profession.

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