What to Do and Say When Following Up: The Exact Language That Gets People to Respond

There are two skills that separate amateurs from professionals in network marketing:

Prospecting and Follow-Up.

And while everyone talks about prospecting, almost nobody talks about follow-up the right way.

Most reps:

• “Check in”
• “Circle back”
• “See if you watched the video yet”
• “Touch base”

And those phrases instantly scream pressure, neediness, and low value.

If you’ve ever followed up and gotten silence in return…
If you’ve ever felt awkward sending that second message…
If you’ve ever wondered what the heck you should actually say…

This will fix it.

Because there is a right way to follow up—
and it has nothing to do with chasing or bugging people.

The Reason Follow-Up Feels Awkward (And How to Fix It)

Follow-up feels uncomfortable because most reps approach it like:

“I hope they say something so I can close them…”

That’s why people ghost.
That’s why people avoid you.
That’s why it feels weird.

The fix?

Make follow-up about THEM, not YOU.

Your follow-up should always:

• add value
• show leadership
• create clarity
• reduce pressure
• advance the conversation

Not remind people that you’re waiting.

What to Do BEFORE You Follow Up

Before you send a single message, make sure:

1. The next step is clearly defined

If you never set the next step, your follow-up automatically feels random.

Examples of setting the next step:

“Watch the video and I’ll check in tomorrow to see what stood out.”
“Take a look and I’ll touch base tonight and see if it makes sense for you.”

Clear steps = comfortable follow-up.

2. You follow up on time

Not too soon.
Not too late.

Show that you’re dependable and consistent.

People respect follow-up when it feels like leadership…not pressure.

What to SAY When Following Up (The Exact Lines)

Follow-Up Message #1 – Friendly, Value-Based

“Hey, quick question… what part stood out to you the most?”

Why it works:
It assumes they watched it (positive frame) and pulls out their feedback.

Follow-Up Message #2 – Curiosity-Based

“Hey, had a thought about your situation based on what you shared…”
(Then add a short insight relating to their pain.)

Why it works:
It’s about them—not you.
It shows you’re paying attention.

Follow-Up Message #3 – Direct + Non-Pushy

“Just checking in so I know what direction to go. Are you still looking this over, or do you want to put this on hold for now?”

Why it works:
It creates clarity without pressure.

Follow-Up Message #4 – The Confidence Close-Out

“No stress either way—just closing the loop so I don’t bug you. If you want to revisit this later, I’m here.”

Why it works:
It maintains posture and keeps the door open.

This is professionalism at its finest.

What NOT to Say When Following Up

Avoid these like the plague:

✘ “Just checking in…”
✘ “Did you get my last message?”
✘ “Do you still want to do this?”
✘ “Are you ready to join?”
✘ “Hey…” (with nothing else)

These are desperation signals.
Professionals don’t operate this way.

The Big Takeaway

A great follow-up adds value, creates clarity, and keeps the conversation moving—without pressure.

If you lead the process…
If you show confidence…
If you communicate with posture…

Follow-up becomes EASY…and you get people to a decision a whole lot faster.

Your Call to Action

Send one of the value-based follow-up lines to five prospects today.

You’ll feel the difference instantly.