The Value of Being Polarizing vs. Being Flavorless

What You'll Discover In This Episode:

  • The Value of Being Polarizing vs. Being Flavorless
  • Where Flavorless Communication Comes From
  • The Simple Strategy For Being Polarizing

The Value of Being Polarizing vs. Being Flavorless

Ok, let’s talk about the value of polarization in marketing.

When most people hear the word “polarizing,” they think of politics.

In this context, I’m talking about marketing.

One of the benefits of using polarization in your marketing is getting attention.

And in today’s marketplace, it’s becoming more challenging to get attention.

So, using this strategy will help you attract more people to you.

You’ll also see how I’ve used this to build my businesses over the years.

It’s part of my brand.

You’ll see how you can start using this strategy for yourself today.

Where Flavorless Communication Comes From

Before we get started, let me quickly touch on what you don’t want to do.

What you don’t want to do is be in the middle.

This is where flavorless communication comes from.

Again, we’re talking about marketing.

So, think hot or cold.

You don’t want to be warm; this would be flavorless.

This means whenever you’re communicating online; you want to lean towards one side or the other.

I’ll teach you how to do this in just a moment.

Just know, for now, people gravitate towards either the hot or cold side of your communication.

Not so much on towards the warm side.

Once you start doing this, you’ll see your fan base begin to climb.

So, the question now is how do we use polarization in our marketing?

Let me show you...

The Simple Strategy For Being Polarizing

When I talk about using polarization in your marketing, it’s all about you.

You want to be 100% authentic in who you are and what you stand for.

This means taking a stance on your viewpoint and making it known to your audience.

For example, this is what I’ve done throughout my network marketing career.

I’m known as a straight shooter.

Someone who tells it like it is.

I’ve very direct, and I do not sugarcoat anything.

This is not an act, and it’s really how I am.

My point of view is to deal with the problem head-on and come up with a solution.

So, in all my communication, I’m direct.

You can start doing the same thing.
What is your viewpoint on a topic?

Remember, the key to this working for you is to be 100% authentic.

I don’t recommend worrying about what other people think.

Be you.

Start using this strategy today, and you’ll start to see more people being attracted to what you have to say.

Now, I’ve got something special for you.

Since we’re coming to the end of the year and 2022 is right around the corner.
I want to invite you to my next upcoming A-TEAM 12 week challenge.

We’re starting on January, 4th 2022, and seats are going fast.

Click here to watch this short video from me and get all the details.

This episode, #158, it’s about “The Value of Being Polarizing vs. Being Flavorless.”

Listen to the show above and comment below with your questions or comments.

Stay fearless,

Todd Falcone
Stay updated with me:

If you enjoyed this post, share it and comment, please.

PS: Here's my 5 step roadmap for getting rapid results in your network marketing business. Click here to get the details.

About the Author Todd Falcone

Todd Falcone speaks and trains on the subject of network marketing success and helps people move to a position of achieving Network Marketing Mastery®. He also consults network marketing company owners as well as coaches and trains top-level distributors throughout the profession. Todd is a husband to his wife Carla, and a father to his two boys Gianni and Joey. He’s a surfer, a skier, a golfer, and loves to fish and play in the outdoors. Start accelerating your network marketing business today, go to

follow me on: