Welcome back to my blog, where we tackle the hard-hitting questions that others often avoid. Today's post is especially crucial for both company owners and field leaders in the network marketing industry. If you've ever wondered why people aren't succeeding in your company despite having prior success elsewhere, or why new recruits sign up but then do nothing, then this is the conversation you need to be a part of.
Why Aren't People Succeeding in This Company?
It's a question that should be keeping every company owner and field leader up at night. Why do individuals with a track record of success in other companies join ours and fail to thrive? Then, these same individuals move to another company and achieve massive success. The answer lies in understanding and addressing the root causes.
Firstly, we need to look at the onboarding process. Is it overly complicated or difficult to follow? A successful onboarding process should be simple, clear, and straightforward—something that anyone can understand, regardless of their previous experience in network marketing. Complexity is the enemy here. If your new recruits can't comprehend the steps they need to take from day one, they will inevitably fall through the cracks.
The Onboarding Challenge
Why are new recruits signing up and then doing nothing? This is another critical question that needs addressing. The answer again points to the onboarding process. If people feel overwhelmed or confused right from the start, they are less likely to take action. It's essential to create a simple path that guides new recruits step-by-step, ensuring they understand their role and the actions they need to take to succeed.
Maintaining Momentum: The Fragility of Movement
Another significant factor is how people feel about the company, its owners, and field leaders. Maintaining momentum in a business is a delicate balance. A highly inspired field can drive incredible sales, but if people are in ‘wait and see mode' because of previous experiences with company decisions or leadership actions, momentum stalls. The feelings of belief, faith, confidence, and trust in leadership are paramount. The moment a single seed of doubt is planted, it can put the entire field on pause.
The Role of Trust: Belief, Faith, Confidence, and Trust
Trust in the company's leadership is the cornerstone of a productive field. When there's doubt about whether the company is making decisions that positively impact them, people start looking elsewhere. This loss of trust can be devastating. Leaders must be transparent, make decisions that benefit their teams, and maintain open lines of communication. When people believe in their leaders, they are more likely to stay committed and motivated.
A Call to Action for Company Owners and Field Leaders
This post is a call to action. Company owners and field leaders must come together to address these tough questions. It's time for open, honest conversations about what's working, what's not, and how to fix it. Your team's success depends on it.
Let's get this conversation started. Watch the video for a deeper dive into these issues and share your thoughts in the comments below. Together, we can create an environment where everyone has the opportunity to succeed.
