If you want to learn how to do a Facebook Live that gets results…I’ll keep it simple for you. The points I’m making here are pretty much universal with any video, “Live” or recorded message on any platform.
You can’t be on Facebook and not realize how prevalent live video is on social media. If you’re using Facebook to grow your business, learning how to do a Facebook Live that gets results is a requirement.
I'm not saying you can’t be successful in network marketing without Facebook. You most certainly can, but if you’re on Facebook and using it for your business, live streams need to be a part of that equation.
The first step in doing a successful Facebook Live is to plan ahead. This means thinking about your goals, target audience, and the message you want to convey.
Make sure you have a clear idea of what you want to say and how you want to say it. You can even create an outline or script to help you stay on track. Don’t just wing it.
What are you going to say? What points are you going to make? If you want your viewers to do something, what’s your “call to action”? Think before you press record or “Live”.
The timing of your Facebook Live is also important. Choose a time that is convenient for your target audience and that is likely to get the most engagement.
You may need to do some research to figure out when your audience is most active on Facebook. For example if your audience is primarily in the U.S., it doesn’t make sense to Go Live at 3 a.m. When is your audience online and engaged? Look it up. Pay attention to your audience.
Promoting your Facebook Live ahead of time is also important. Use social media, email marketing, and other channels to let people know when you will be going live. This will help you build buzz and generate more views. You’ll get more audience when you pre-promote.
For example, if I wanted a super large audience on Live featuring “How to Make an Eggplant Parmesan from Scratch”…I’d promote the heck out of it.
“Join me Thursday at 6 p.m. Pacific Time as I show you how I make the most sumptuous, home-made, mouthwatering eggplant parmesan you’ve ever seen. I’ll walk you step-by-step how to do it!”
The quality of your Facebook Live can make a big difference in its success. Make sure you use a good camera and microphone to ensure your audience can hear and see you clearly. If you’re doing a Facebook Live from a mobile device, consider using a tripod or stabilizer to keep the camera steady. The day and age of poor quality video is over.
Step up your game! Good lighting, audio, backdrop and proper framing are everything. You already have all the tools in your hand. Your phone can produce amazing video.
One of the biggest benefits of Facebook Live is the ability to engage with your audience in real-time. Take advantage of this by interacting with your viewers and answering their questions. This will help you build a stronger connection with your audience and increase engagement. Engagement is a two-way street. Want more overall interaction on everything you do? ENGAGE with your audience and followers.
Facebook Live is best suited for shorter, more focused messages. Try to keep your Live within 15-30 minutes to keep your audience engaged and avoid losing their attention.
If you have a longer message, consider breaking it up into shorter segments that you can post separately. That’s the general rule. Short and sweet. We live in a distracted world. Nothing wrong with long Lives…as long as they are good.
After your Facebook Live is over, be sure to follow up with your audience. Respond to comments and messages, and consider sending a thank you email or message to your viewers. This will help you build a stronger relationship with your audience and keep them engaged over time.
That little extra step is a game changer. Writing to someone and telling them that you appreciated having them on your Live is highly effective in getting people to lean in to you even more.
In summary, it's that simple. Plan and prepare. Do it when your audience is present. Promote it. Produce good quality video and audio. Make it look good. Engage with your market. Keep it short, unless you’ve got a lot to say and the subject matter is captivating, and follow up.
Be sure to follow Todd Falcone, The Fearless Networker™ on Instagram for more tips, ideas and strategies for your Network Marketing business.
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