April 13, 2007
If you want to sell more product in your network marketing business, it's not going to happen because you are an “ingredient expert” or because you know every last detail of what's in your product and can explain it like a rocket scientist.
Results are really all that matter.
People want results.
What's in it for me? I don't care what's IN the product as much as I care what it will do for me. REMEMBER that.
The way to sell more product is by bringing in the EMOTIONAL side of the equation. Ingredient lists are FEATURES. They are facts. Results are stories. Powerful stories.
You've heard the phrase “Facts Tell, Stories Sell”, right? It's true!!
Facts BORE most people.
But…STORIES create excitement and a desire to BUY from you.
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