August 7, 2008
Are you losing reps to other companies? If so, you're not alone—but there's a reason, and it's a big one. In this hard-hitting episode, I’m getting straight to the point about why your network marketing business might be bleeding out, and it all comes down to one critical factor: profitability. If your new recruits aren’t seeing results—and fast—they’ll be out the door quicker than you can say “comp plan.” Worse yet, they’ll join another company and start raking in the cash, leaving you wondering where you went wrong.
The Profitability Problem: Here’s the cold, hard truth: if you enroll someone into your network marketing business and they don’t start making money almost immediately, they’re going to leave. It’s that simple. This isn’t just about providing them with a great product or a compelling compensation plan; it’s about ensuring they see upward movement in their business from the get-go. People join network marketing to make money, not to waste time. If they’re not in profit, you’re going to lose them—period.
The Experienced Rep Dilemma: The situation gets even worse when you bring in someone who has been successful in previous companies. They’re expecting to hit the ground running, but if your onboarding process is weak, and they can’t replicate their past successes, they’ll quickly lose faith in your opportunity. That’s when they jump ship to another company—and guess what? They often find the success they were looking for, making you wonder why they couldn’t achieve it with you.
The Critical Role of Onboarding: So, what’s the solution? You need to take a hard look at your onboarding process. What are you doing with your new reps to ensure they’re in profit quickly? Do you even have an onboarding system in place? If not, it’s time to create one that’s easy to understand yet comprehensive enough to give them the tools and confidence they need to succeed. Your onboarding process should be designed to get new recruits into action and generating income fast—before they start doubting their decision to join your team.
If you’re tired of watching your reps leave for greener pastures, it’s time to stop the bleed. Focus on getting your new people into profit quickly, and you’ll see a dramatic reduction in attrition. Remember, the success of your network marketing business hinges on your ability to onboard effectively and get results fast. Don’t let your business bleed out—take action now.
