April 12, 2007
Ok, let’s talk about the value of polarization in marketing. When most people hear the word “polarizing,” they think of politics. In this context, I’m talking about marketing. One of the benefits of using polarization in your marketing is getting attention. And in today’s marketplace, it’s becoming more challenging to get attention. So, using this strategy will help you attract more people to you. You’ll also see how I’ve used this to build my businesses over the years. It’s part of my brand. You’ll see how you can start using this strategy for yourself today.
Before we get started, let me quickly touch on what you don’t want to do. What you don’t want to do is be in the middle. This is where flavorless communication comes from. Again, we’re talking about marketing. So, think hot or cold. You don’t want to be warm; this would be flavorless. This means whenever you’re communicating online; you want to lean towards one side or the other. I’ll teach you how to do this in just a moment. Just know, for now, people gravitate towards either the hot or cold side of your communication. Not so much on towards the warm side. Once you start doing this, you’ll see your fan base begin to climb. So, the question now is how do we use polarization in our marketing? Let me show you…
When I talk about using polarization in your marketing, it’s all about you. You want to be 100% authentic in who you are and what you stand for. This means taking a stance on your viewpoint and making it known to your audience. For example, this is what I’ve done throughout my network marketing career. I’m known as a straight shooter. Someone who tells it like it is. I’ve very direct, and I do not sugarcoat anything. This is not an act, and it’s really how I am .My point of view is to deal with the problem head-on and come up with a solution. So, in all my communication, I’m direct. You can start doing the same thing. What is your viewpoint on a topic? Remember, the key to this working for you is to be 100% authentic. I don’t recommend worrying about what other people think. Be you. Start using this strategy today, and you’ll start to see more people being attracted to what you have to say. Now, I’ve got something special for you. Since we’re coming to the end of the year and 2022 is right around the corner.
This episode, #158, it’s about “The Value of Being Polarizing vs. Being Flavorless.” Listen to the show above and comment below with your questions or comments.
Stay fearless,
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